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Case Study: Product Development

Client / Situation / Assignment

  • Largest new  communications company in Latin America.

  • Aiming to dominate its  target market segments with an outstanding range of communication products and services .

  • We were responsible for:

    • Assisting in identifying optimum product portfolios,  roll-out strategies, and tactics;

    • Establishing product development processes;

    • Producing the specifications for the launch of the range of  key  core products (which focused on IP protocol and other data technologies).

       

Approach / Methodology

  • Analyze the aims, requirements, and planned capabilities of the client given the prevailing market conditions.

  • Establish and document optimum  product development processes.

  • Develop and evaluate with client and equipment vendors alternative product offers.

  • Determine best practicable solutions.

  • Write product descriptions for key launch products. 

Analysis

  • Analyze client requirements and capabilities:

    • Assess business goals and strategy in light of planned operational capability.

  • Consider prevailing business goals and structure to determine the most effective product development processes.

  • Review product options and the associated strategic and operational implications.

  • Confirm that the final product descriptions provide the optimum solutions from the client’s perspective. 

Result

  • Identification of further important strategic issues.

  • Proposed new strategic and operational concepts to strengthen the competitive position of the client.

  • Product development processes we produced bwere  adopted as standard procedures by the client for all its future product development work.

  • Key product descriptions - the first for the client - completed on schedule and approved by all client departments.

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